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Personal Lines Insurance
Wednesday, August 1, 2007
New platform

Santam says its “new risk management platform” aims to make consumers aware of the bizarre things that can go wrong in the crazy world of insurance. And it has embarked on a campaign to offer the best advice on reducing risk thereby saving consumers on ever increasing insurance premiums.

Margaret Massie, Executive Head of People and Brand at Santam, explains that the company see its business beyond simply selling insurance.
Large corporates and now smaller businesses have become increasingly involved in the philosophies and strategies of risk management.
Santam now wants to emphasise this approach is as relevant to personal lines consumers, advising them how to reduce their claims costs and ultimately their premiums.
“We are now in a position to work with our brokers to advise clients on managing their risk for which they are rewarded by claiming less and thereby keeping premiums down.
“In the various scenarios of the television commercial we see highly unlikely things happening to everyday South Africans. We see township residents spotting a UFO, a computer geek dating a supermodel and a Rastafarian becoming president, among others, all highly unlikely occurrences,” says Massie.
The commercial ends with a twist where Santam introduces the brand and what it promises the consumer: ‘the odds of finding a short-term insurance company committed to helping you reduce risks – a certainty. Santam. Rest insured’.

Copyright © Insurance Times and Investments® Vol:20.7 1st August, 2007
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