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Tuesday, August 1, 2000
Promoting skills

The Liberty Life Group says that its “Franchise Academy” is proving a great success and has already achieved a turnover of R186m since it was set up in 1998. It’s an intermediary training division that develops distribution and marketing skills for its agents.

Successful candidates not only get the knowledge they need, they also receive assistance from Liberty with business finance: no initial capital outlay or royalty payment is required. Indeed, franchisees are advanced a working capital loan to help them during training and to establish their businesses.
The Liberty Consultancy Division’s Franchise Academy is responsible for the recruitment, initial training and on going support for their franchisees.
Training at the Franchise Academy is comprehensive. The first month is on a full time basis, then part time for the next six months at a more advanced level. The aim is to establish the franchisees with a financially sound and on-going business. On completion of training consultants may opt to specialise in areas such as investments, estate planning, healthcare, retirement planning, or company benefits.
Currently the volume and choice of products and services available to the potential investor can be at best be baffling with companies tending to offer more varied products to keep abreast of client demand. To ensure that Liberty clients have access to up-to the-minute information, the group developed its own software called Blueprint. This package enables Franchise Academy consultants to provide clients with advice that is actuarially sound, based on their needs, resources and risk profile (see Insurance Times & Investments Vol 10.3 page 13 March 1997 and Vol 12.5 page 13 June 1999).
Thus the training, together with the use of Blueprint, will enable fully accredited and licensed advisors to operate in terms both of the forthcoming policyholder protection regulations, and the Financial Advisory and Intermediary Services Bill.
Candidates considered suitable to enter the Franchise Academy would currently be earning R150 000 per annum, have tertiary education and at least 10 years’ business experience.
“They must also be entrepreneurial in approach, and be prepared to hone their leadership skills,” says the division’s chief John Marsden. “We also encourage them to study to qualify as an Associate of the Financial Planning Institute.
“Potential franchisees should also have a high calibre of leadership style as they are required to recruit a team of their own specialist consultants.” He adds that recruits have come from a surprising range of businesses including, for example, an ex master brewer, several mechanical and electrical engineers, accountants and lawyers.
Potential recruits for the Liberty Consultancy Division Franchise
Academy should call John Marsden on (011) 445 7004 or fax a summary CV to (011) 445 7005.

Copyright © Insurance Times and Investments® Vol:13.7 1st August, 2000
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